Women, Infants, & Children (WIC) Temporarily Increases Fruit and Vegetable Benefits

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Watsonville, CA – Starting June 1, families participating in the Community Bridges WIC program, will see a temporary increase in their monthly fruits and vegetables benefit to 

$35. The fruits and vegetables benefit increase will be issued from June 1, 2021 through September 30, 2021. Benefits are good for 30 days from the date they are issued. For example, benefits issued on September 27 can still be used through October 26.

Currently, children ages one to five receive $9 per month, and, pregnant, postpartum, and breastfeeding women receive $11 per month.

The fruits and vegetables benefit has a significant impact on the dietary quality of WIC families. Eating a diet high in fruits and vegetables reduces the prevalence of chronic disease and strengthens the immune system. This increased benefit will allow families enrolled in the WIC program to buy and consume healthier fruits and vegetables.

“The nutritional quality of the WIC food package is the cornerstone of our program.  Tight food budgets make purchasing healthy foods more challenging,” said WIC Program Director, Dana Wagner. “I am thrilled that this change will allow increased access to healthy fruits and vegetables and help to improve the nutrient content of our participants’ diets.”

Funding from the American Rescue Plan Act allowed the California WIC program to enhance the program’s fruits and vegetables benefit for the summer.

California residents can learn more about the summer fruit and vegetable increase by going to MyFamily.WIC.ca.gov or calling Community Bridges WIC Program at 831-722-7121.

ABOUT THE COMMUNITY BRIDGES WIC PROGRAM
The Community Bridges WIC Program opened in February 1977. Each year, it serves more than 800 pregnant women, 900 breastfeeding women, 1,600 infants, and 5,000 children across Santa Cruz County.  The programs include innovative on-site and on-line nutrition and breastfeeding education, food demonstrations, healthy recipes, and cooking tips. Staff also provide breastfeeding peer counseling,  hemoglobin screenings, and health care referrals.

For more information, please visit www.communitybridges.org/WIC

ABOUT COMMUNITY BRIDGES

Community Bridges envisions a thriving community where every person has the opportunity to unleash their full potential. Together, our family of programs delivers essential services, provides equitable access to resources, and advocates for health and dignity across every stage of life. To learn more, please visit www.communitybridges.org.

 

The Community Bridges family of programs includes the Child & Adult Care Food Program, Child Development Division, Women, Infants and Children (WIC), La Manzana Community Resources, Live Oak Community Resources, Mountain Community Resources, Nueva Vista Community Resources, Elderday Adult Day Health Care, Lift Line and Meals on Wheels for Santa Cruz County.

 

Today, we celebrate the incredible women who make our world brighter—every mother, grandmother, daughter, sister, colleague, and friend. To the women in our organization and beyond, your strength 💪, wisdom, and resilience inspire us every day. Thank you for the love, dedication, and passion you bring to everything you do. Happy International Women’s Day to all the amazing women making a difference in our lives! 💜 #WomensDay #EmpowerHer #WomenOfStrength ... See MoreSee Less
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WIC (Women, Infants, and Children) is dedicated to helping families thrive by providing crucial nutrition support. With the help of WIC, over 6,500 families are receiving food vouchers and guidance that make a real difference in their lives. Let’s come together to ensure that no family goes hungry and that every child has the chance to grow up healthy and strong. 💚In light of the uncertainty around federal funding for programs like WIC, your support is more important than ever. By donating, you're not just providing immediate relief, but investing in the long-term resilience of our communities. Together, we can build a stronger, more sustainable future for those in need.How You Can Help:💰 Donate: Your generous contributions make a direct impact on families in need. Every donation helps provide essential food and nutrition education to those who need it most. Communitybridges.org/national-nutrition-month 🙌 Volunteer: Give back to support families in your community. Volunteers help with everything from organizing food distributions to providing support and resources. Communitybridges.org/volunteer 📢 Share this post & spread awareness: The more people who know, the more families we can help! Help us amplify our mission and encourage others to get involved.Together, we have the power to fight hunger, nourish our future, and uplift our community. 💪 Every action, no matter how small, makes a difference. Will you join us in making a lasting impact for women, infants, and children? ✨#WIC #NationalNutritionMonth #FightHunger #CommunityBridges #NoOneGoesHungry #Donate ... See MoreSee Less
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Community Bridges / Puentes De La Comunidad
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This National Nutrition Month, we’re committed to ensuring every woman, infant, and child has access to the nutritious food they deserve. As food prices rise and federal funding faces uncertainty, we need your support more than ever. 🍎🥦For over 50 years, WIC has been a vital part of our nation’s nutrition safety net, providing nutritious foods, breastfeeding support, education, and healthcare referrals to low-income families. WIC provides guidance and food vouchers for 6,500 families, playing a key role in improving lifelong health for women, infants, and children. 👩‍👧‍👦The need has never been greater. As food prices continue to rise and resources become more limited, families face increasing challenges in accessing the nutrition they need. Despite these obstacles, WIC is making a powerful impact—providing essential guidance, food vouchers, and support to thousands of families.Together, we’re fighting hunger and building a healthier, stronger future for families across our community. 💚 #WIC #NationalNutritionMonth #FightHunger #CommunityBridges #NoOneGoesHungry ... See MoreSee Less
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📢 Join Us in Nourishing Our Community! 🍎🥦Good food fuels strong communities! This National Nutrition Month, we’re taking action to ensure every child, family, and senior in our region has access to healthy meals—but we can’t do it alone.📈 Grocery prices have risen 25% since the pandemic, leaving many struggling to put food on the table. Seniors on fixed incomes are skipping meals. Childcare providers are working hard to provide balanced meals, but the cost of food keeps rising.At the same time, federal funding uncertainties threaten the future of essential nutrition programs. That’s why we’re raising $20,000 this month to keep food on our neighbors' tables.Where Your Donation Goes: 🍽 Healthy Meals for Kids – Supporting 4,716 children through childcare meal programs 🥫 Food Distributions for Families – 10,000+ bags of food delivered last year 🚚 Meals on Wheels for Seniors – 1,700 seniors rely on us for daily nutrition 👩‍👧 Nutrition Support for Families – WIC provides guidance & food vouchers for 6,500 familiesHow You Can Help: 💰 Donate: Communitybridges.org/national-nutrition-month 🙌 Volunteer: communitybridges.org/volunteer 📢 Share this post & spread awareness!Together, we can fight hunger and nourish our community. Will you join us? 💚 ... See MoreSee Less
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