Women, Infants and Children (WIC)

WIC is a safe place for families to receive a sense of hope, comfort and security, allowing women, infants and children to thrive. WIC is part of the Community Bridges family of programs. (Para Español, desplácese hacia abajo y en el icono de Google seleccione “Spanish.” La información estara traducida a partir de allí.)

Our Goals

Frequently Asked Questions

What does WIC provide?

Benefits to buy healthy foods like organic fruits, vegetables, and whole grain foods
Personalized nutrition education
Breastfeeding information and support for you and your baby
Referrals to health care and other community services (2-1-1, The Food Bank)
Farmers’ market coupons for many county families
And much more!

Healthy cooking instruction and demonstrations
Personal Peer Counselor for breastfeeding support from pregnancy through the first year of your baby’s life
Online nutrition education classes: English | Español
We are a National Voter Registration Act (NVRA) agency and you can receive a California Voter Registration Card at our office
Download a summary of WIC Services and Classes here.
Click here to see the outcomes of our most recent client feedback survey.

Who qualifies for WIC?

Low to moderate income families who have incomes at 185% or less of the Federal Poverty level and/or receive Medi-Cal, CalFresh, or Cash Aid.

Click here to take our online eligibility survey.
Click here to view the latest income guidelines.

Eligible family members:

Women who are pregnant, post-partum, or breastfeeding
Infants
Children under age five (including foster children)

How do I apply for WIC?

Call us to make an appointment today!

Watsonville: 831-722-7121
Santa Cruz: 831-426-3911
Felton: 831-426-3911

WIC Resources

Formula Shortage – California Women, Infants & Children Program
Escasez de fórmula – Programa de mujeres, bebés y niños de California
WIC Nutrition and Breastfeeding Support Are Available During Covid
El Apoyo de Nutrición y Lactancia de WIC está Disponible Durante la Orden de Refugio en Lugar
California WIC Website: General program information and WIC resources
California WIC Association: WIC news, initiatives and policies
Choose My Plate: Health and nutrition info for moms and moms-to-be
EatFresh.org: Recipes, meal plans and produce information
EatRight.org: Food, health and fitness articles
Know Your Breastfeeding Rights: State and federal law for employers and employees
Nutrition While Breastfeeding: Healthy food choices are important while you breastfeed
WIC Breastfeeding Support – USDA: Breastfeeding 101, Going Back to Work & more

“I was a participant here before becoming a Breastfeeding Peer Counselor. I remember when I had my daughter, I didn’t know I had all this support. I feel really lucky to be able to offer it to others now. I go to the hospital twice a week to help new mothers with breastfeeding and healthy ways to eat. It’s the best job I can imagine.”

—Esmeralda, staff and former participant at WIC