Women, Infants and Children (WIC)

WIC is a safe place for families to receive a sense of hope, comfort and security, allowing women, infants and children to thrive. WIC is part of the Community Bridges family of programs. (Para Español, desplácese hacia abajo y en el icono de Google seleccione “Spanish.” La información estara traducida a partir de allí.)

Joining the WIC family

Who qualifies for WIC?

WIC is here for moms, dads, parents, grandparents, foster parents, aunts, uncles, and guardians of all kinds! If you are pregnant, breastfeeding, or caring for a child under 5—you can get support from WIC.

Low- to moderate-income families who have incomes at 185% or less of the Federal Poverty level and/or receive Medi-Cal, CalFresh, or Cash Aid.

Click here to view the latest income guidelines.

Eligible family members:

Women who are pregnant, post-partum, or breastfeeding
Infants
Children under age five (including foster children)

How do I apply for WIC?

Fill out our interest form, give us a call, or visit us to make an appointment today!

WIC Watsonville
Monday – Friday: 8am to 6pm
18 W. Lake Avenue Suite A, Watsonville, CA 95076
831-722-7121

WIC Santa Cruz
Monday – Thursday: 8am to 6pm
1105 Water Street, Santa Cruz, CA 95062
831-426-3911

WIC Felton
2nd & 4th Wednesday & Thursday: 9am to 5pm
6134 Highway 9, Felton, CA 95018
831-426-3911

Why is WIC important?

WIC provides nutritious foods, nutrition education, breastfeeding support, and referrals to health care and social services for millions of low-income families, and it plays a crucial role in improving lifetime health for women, their infants, and young children. Part of the nation’s nutrition safety net for 50 years, WIC now serves over 6 million pregnant and post-partum women, infants, and children through their fifth birthday.

Learn more about WIC, by clicking HERE.

Become an advocate for WIC, by clicking HERE.

Our Goals

“I was a participant here before becoming a Breastfeeding Peer Counselor. I remember when I had my daughter, I didn't know I had all this support. I feel really lucky to be able to offer it to others now. I go to the hospital twice a week to help new mothers with breastfeeding and healthy ways to eat. It's the best job I can imagine.”

Esmeralda

Staff member and former participant at WIC

Community Resources

Enhanced Care Management

Bilingual care supporting Medi-Cal recipients

LEARN MORE

WIC Foods

WIC food options are expanding!

SEE WIC FOODS

Healthy Pregnancies

Health and nutrition info for moms and moms-to-be

HEALTH & WELLNESS

Breastfeeding Rights

State and federal law for employers and employees

KNOW YOUR RIGHTS

Health and Wellness

EatFresh.org: Recipes, meal plans and produce information

EatRight.org: Food, health and fitness articles

Nutrition While Breastfeeding: Healthy food choices are important while you breastfeed

WIC Breastfeeding Support – USDA: Breastfeeding 101, Going Back to Work & more

Upcoming Events

Join us for the 3rd annual Accommodating Lactation in Agriculture and Other Work Spaces free online training on Thursday, February 27 from 12:00pm to 1:00pm. Please share this invitation with those in your networks that may be interested. Register in advance at https://us02web.zoom.us/meeting/register/vlUA3PnNSyikomX1yY67zA

In collaboration with Community Bridges WIC and Monterey County Public Health WIC, this free annual online training shares important information with employers, especially those in the agricultural industry, about creating accommodations for breastfeeding moms in the workplace when they return to work after the birth of their baby.